Design & Create
Every month, our in-house design team gets to work creating new, limited-edition pieces that reflect our unique Canadian charm. Each piece is produced in limited quantities, so when they’re gone, they’re gone.

Sneak Peek for Subscribers
On the 16th of each month, our email subscribers get an exclusive sneak peek of what’s coming in the next drop. Think of it as your backstage pass to the This is Canada show. You’ll get a first look at the designs, the stories behind them, and maybe even a little teaser from Devin (humour guaranteed).

Early Access for Subscribers
While everyone else has to wait, our email list gets early access to shop starting on the 16th. That’s right—you get a full 48 hours to grab your favourites before the rest of the world catches on. But remember: every piece is limited in quantity, so don’t wait too long to snag yours!

The Big Drop: 18th of the Month
On the 18th, the collection officially drops for everyone. This is when the full collection goes live on the site, and the excitement hits its peak. Whether you’re a subscriber or a first-time visitor, the 18th is the day to shop, share, and celebrate the latest from This is Canada. But act fast—once a piece is sold out, it’s gone for good!